Colorado State University website

I am responsible for a considerable amount of website content within my role in CSU admissions. I write, edit, and maintain all pages related to academics, majors, minors, etc. I also run our blog, consult with photographers and videographers to create inspiring, informational content with a bold visual component, and work extensively with partners across campus to bring information to future CSU students and families. Below you’ll see some snapshots of my work on our old website, along with my work on our recently launched redesigned website.

New CSU website design and content, 2023

Old CSU website design and content, 2019-2023

Sierra website design and content

As a senior copywriter at Sierra, I spent nearly 10 years writing, concepting, and updating website copy. Additionally, I consulted with designers and UX experts during our various redesigns to make sure our user experience was in line with our copy experience, our look and feel, and everything else. In my time there, we evolved from a traditional print-only brand to a worldwide brand running almost exclusively on the web, with multiple rebrands that took us from old-timey vibe to modern, and everywhere in between. Here’s what it looks like today, and I’m happy to say I was a big part of it all.