Web Copy
I’ve been writing web copy for more than 15 years, both in my current role at CSU, and in my previous senior copywriting role at Sierra. My additional experience in web writing comes from agency work, creating and adapting copy for a variety of clients, as well as writing web copy for my own small business. If a web page has words on it, I’ve likely had experience crafting that content in my career, often for multiple companies or clients.
Colorado State University Admissions
Within the CSU Admissions website, I write, edit, and maintain all content and pages related to academic programs at Colorado State. We have a main academics page, featuring majors, concentrations, minors, and specialty tracks, as well as 75+ individual pages dedicated to CSU majors, each created by me in collaboration with departments. There are also a variety of other pages I write and maintain content for. Our website currently has more than 500 pages, and I’m proud to say I’ve contributed original writing to most of them. Explore my academics pages below, and enjoy a snapshot of a previous version of our website … just for funzies.
Archived CSU Admissions Website Copy (2019-2023)
Sierra Landing Pages
As a Senior Copywriter at Sierra, I spent nearly 10 years writing, editing, and updating website copy. I consulted with designers and UX experts during our various redesigns to ensure our user experience aligned with our copy, look and feel, and overall branding. Below you'll see a few of the landing pages I created for the Sierra brand, including the about page and a timeline history of the company since its inception 30+ years ago. The copy and concepts on these pages still remain my original vision and words.
Concept and Copy: Sierra’s Timeline/History
Sierra Product Pages: Copy for category pages, ad banners, and individual product pages
Sierra About Us/History: Concept, Copy, and Pitch Presenter
Sierra Business Model: Copy
Sierra Product Copy
A large portion of my copy responsibilities at Sierra included writing SEO-driven copy that's original, informational, and engaging — all while highlighting the features and benefits of products. I wrote at least 500 pieces of product copy per month. Here are two Sierra products I’ve written. Note: Scroll down the page for copy; some products may be sold out.
