Print Copy & Concepts

My extensive experience in print copywriting began 18 years ago when I was a lead copywriter for a small travel book company. I interviewed clients who wanted to showcase their businesses, clubs, organizations, nonprofits, and communities, then translated their visions into enticing and original stories featured in beautiful travel books. Since then, my copywriting for print publications has spanned nearly every area imaginable, including postcards, catalogs, brochures, booklets, billboards, letters from executives, magazine articles, and beyond.

Colorado State Print Copy

At CSU, I’ve had a hand in many print pieces, from managing the entire concept and writing process to adapting pieces written by our main creative services team. I am often heavily involved in the overall strategy and copy development for postcards, posters, brochures, banners, booklets, and more. I also serve as the proofreader and editor for all our print materials, whether created within our team, or contracted out.

LINK Magazine: Published Long-Form Copy

When I started working for Colorado State University, my role as the main copywriter for academics took off, and I was offered to write guest spreads in Link magazine. I wrote this article after meeting with our Data Science professor and conducting independent research; it was significant at the time because CSU was one of the first universities in the country to create a Data Science major.

Sierra: Short-Form Copy, Brochures & Catalogs

I was the head writer and editor for Sierra’s nine print catalogs for nearly 10 years, each served a different product category, season, or holiday. I also wrote and helped conceptualize the design for various outdoor adventure guides, brochures, postcards, and informational mailers/flyers. One of my favorite tasks was writing the catalog cover headlines. You’ll see a carousel of those below.