Blogs & Ads
Blogs for Colorado State University
I am currently the sole writer of the CSU Admissions blog. The blog serves a massive audience seeking information and inspiration to make an informed college decision.I work with nearly every department and academic program on campus, consistently researching and interviewing students, alumni, parents, and professors to craft content. I also recruit people across campus to write guest blogs for us.I’ve created several recurring blog series, including a student voices series written for students by students: How I Chose My Major. Another series, State-of-the-Art Spaces, takes me and a photographer around campus to showcase and highlight CSU’s academic spaces.
Blogs for Sierra Outdoor
One of my favorite tasks as a Senior Copywriter at Sierra was writing informational, engaging blogs to help shoppers and inspire them to try new things. Blog writing for Sierra involved a deep dive into both experiential storytelling and product-focused informational content. My blog on Ouray, Colorado, was a top performer on Facebook, achieving the highest number of click-throughs on record. My hiking blog was among our top performers on Twitter.
Go Hike in the Rockies: Ouray, Colorado
The Uber-Beginner's Guide to Kayaking
4 Reasons to Take Your Stroll Off Road
Infographics & Digital Ads
Below are examples of digital assets from Sierra I worked on. These were used in various places on the website, partner sites, in ads, and beyond. I created the concepts and copy, then collaborated with designers and photographers to finalize these pieces. I also pitched and presented the concept for the “Redefine Screen Time” campaign. This started as a digital ad and then became a catalog cover, postcard, and part of a larger digital movement for Sierra. When leadership approved the concept, we took models and tents into the mountains and photographed our 'screen' (i.e., the screen of a tent). I’m proud to say my headline changed it all.
