I’m a seasoned writer, editor, and leader with a knack for creating clear, concise, and inspiring content, and leading teams who love to do the same. I use words and the impactful stories behind them to evoke connection, emotion, and a strong audience response in everything from simple digital pieces to vast multi-channel campaigns to inspirational long-form articles. My specialty is adapting copy to brand voice in any venue (digital, print, video, social, etc.) while maintaining originality and embracing authentic storytelling.
I’ve led teams and written print and digital campaigns for a leading outdoor retailer, and I’ve done campaign strategy and brand storytelling for marketing agency clients that stay local. I have written organic, SEO-driven copy that gets top search results, but I’ve also spent more than 15 years in the world of print storytelling. I’ve conducted in-depth interviews with business owners, artists, students, families, and professionals — and then translated their experiences into stories that resonate with any audience. I have a deep value in being a part of and helping motivate a team who loves this work and sees purpose and passion within it.
I believe every word, every comma, and every single pause in a sentence has purpose and meaning. I think a good story sticks with you, and it’s the best way to be heard and seen in a noisy world of marketing. I love learning new things, and I love collaborating with creatives to create stunning, impactful content. I was meant to do this, and I do it with my whole self.