Blogs, landing pages, and SEO
Blogs for Colorado State University
I’m really good at this part. I know how to write for almost any audience, and my specialty is creating blogs that can get information — big or small, crucial or casul — out there without getting dull. I love writing stories more than anything, but you’ll see my content range from informational and to the point to list-style blogs to entertaining to inspiring and evocative.
I work with all the departments, majors, and academic programs across campus to create content that helps future students understand their academic options, how to choose their educational path, and beyond. I interview and have conversations with students, alumni, parents, and professors to help our students understand the way academics, navigate financial aid, and explain how they can customize their education to suit their goals. Beyond that, I showcase what our institution is built around: support, accessibility, inclusion, integrity, kindness, achievement, hard work, social justice, growth.
Want to see more of my Colorado State content?
(There’s a lot)
Blogs for Sierra Outdoor
One of my favorite jobs in my former copywriting role included writing useful, informational, and engaging blogs to help customers make informed decisions (and inspire them to try new things).
Below you'll find three blogs I wrote for Sierra, which include popular list-style formats, informational, fact-based exposition, and a fun, narrative voice. My blog on Ouray, Colorado was a top performer on Facebook, with the most click-throughs on record. My hiking blog was a top performer on Twitter.
Your New Favorite Place to Hike in the Rockies: Ouray, Colorado
The Uber-Beginner's Guide to Kayaking
Why Hike? 4 Reasons to Take Your Stroll Off Road
Landing pages
While I spent a lot of time writing campaigns and managing time-specific marketed projects at Sierra, a whole other facet of my job included writing brand pieces that described the company’s own brand, values, and story. I strategized campaigns around content and was key in creating a vision for multi-year, multi-channel international pieces.
Below you'll see a few of the landing pages I've created for the Sierra brand , including the rebranded About Us page, and a timeline history of the company since its inception 30+ years ago.
About Us Page
Sierra History Timeline
Landing pages, infographics and more
Below are examples of graphics and copy you'd see in email marketing, homepage graphics, and informational projects that have been used throughout the website as well as in email and social media campaigns. I created and strategized the concepts and copy, then worked with designers for the overall look and feel.
SEO-driven product copy
A lot of the writing work I did at Sierra included writing SEO copy that's original, informational, and accurate — all while being fun and benefit focused.
Below you'll see a few examples of the products I've written for the Sierra Trading Post website. Note: Scroll down the page for copy; some products may be sold out.
